Executive Vice President, Brand Marketing
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Executive Vice President, Brand Marketing
About the Role
Greater Atlanta, GA Area(Atlanta, Georgia)
The Company is in search of an Executive Vice President of Brand Marketing to take on a pivotal role in leading the enterprise brand, advertising, creative, and media agenda. The successful candidate will be responsible for defining the company's market position and expression, owning brand strategy, and ensuring that the brand is effectively communicated across all channels. This includes developing clear and compelling brand messages, leading creative development, and managing media investments. The role demands a leader with a strong commercial and financial acumen, capable of making strategic decisions that align with the company's business goals. The EVP will also be tasked with fostering close partnerships with product marketing and demand generation teams to drive commercial demand and product-level interest. Applicants for the EVP, Brand Marketing position at the company should have a minimum of 15 years' of progressive brand and marketing leadership experience, with a proven track record of success in a senior executive role. The ideal candidate will have exceptional judgment in brand strategy, creative development, and media, and a history of producing work that has significantly impacted both brand and business performance. Strong leadership skills are essential, as the role involves managing a large team and a significant budget. The EVP must be a builder, capable of improving the existing brand organization and operating system, and have a hands-on approach to their work. A Bachelor's degree is required, with an advanced degree preferred, and experience in a complex, multi-product environment is valuable.
Functions:
- Marketing
- Advertising/Media Planning
About the Company
Globally acclaimed corporate payments company
Industry
Financial Services
Type
Privately Held, Private Equity-backed
Age
employees
10,001+
Funding
$11m-$25m
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