Vice President of E-Commerce & Growth Marketing
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Vice President of E-Commerce & Growth Marketing
About the Role
Greater New York City, NY Area (Hybrid - Headquarter location)(New York City, New York)
The Company is in search of a Vice President of E-Commerce and Growth Marketing to spearhead the digital expansion of a newly acquired luxury brand. The successful candidate will be responsible for the full P&L of the direct-to-consumer e-commerce business, with a focus on driving revenue, gross margin, and profitability. This role demands a strategic leader with a proven track record in DTC e-commerce and performance marketing, particularly within the luxury, fashion, home decor, or premium lifestyle sectors. The VP will oversee the digital marketing strategy, manage the e-commerce tech stack, and optimize the customer journey, all while maintaining a strong connection between performance marketing and brand storytelling. Key responsibilities for the Vice President of E-Commerce and Growth Marketing include P&L management, budgeting, and forecasting, as well as global expansion of e-commerce strategies. The role also involves leading a high-performing digital team, collaborating with cross-functional partners, and ensuring omnichannel alignment. The ideal candidate will have 8-12+ years' of experience in a similar role, with a deep understanding of the US market and international e-commerce experience. Technical and marketing expertise is essential, including mastery of modern e-commerce platforms, enterprise CRM/email platforms, and analytics suites. The VP will be expected to have a strong analytical mindset, excellent leadership and influence skills, and a creative sensitivity that allows for the integration of high-converting visual assets into digital campaigns.
Functions:
- Ecommerce
- Marketing
About the Company
Globally recognized wholesale distributor of fashion accessories
Industry
Wholesale
Type
Privately Held
employees
201-500
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