The Company is seeking a Vice President of Sales and Marketing to spearhead its commercial strategy, with a focus on revenue growth, brand development, and market expansion in the retail channel. The successful candidate will be responsible for national account management, trade marketing, and shaping key account strategies to ensure strong execution and profitable performance. This role involves building and executing annual sales and marketing plans, managing pricing and promotional strategies, and partnering with cross-functional teams to support innovation launches and forecast accuracy. The VP will also be tasked with analyzing market data to enhance category strategy, strengthen customer relationships, and identify new distribution opportunities. Applicants for the Vice President of Sales and Marketing position at the company should have a proven track record in sales leadership, with at least five years' experience in a senior leadership role. The ideal candidate will have a strong background in developing new business strategies, be a skilled negotiator, and possess the ability to drive results as an innovator and problem-solver. Responsibilities for this role include coaching and mentoring sales and marketing employees, leading the development of measurable sales strategies, and overseeing departmental budgets to ensure goals are met. The VP will also be expected to ensure that all customer interactions align with the company's values and to maintain brand consistency across various marketing channels.