The Company is seeking a VP, Engagement Strategy to lead the transformation of brand strategy into dynamic, omnichannel engagement. This senior leader will be responsible for defining and implementing audience-centered, behaviorally informed strategies that connect with various healthcare stakeholders. The role involves turning complex data into actionable insights, shaping content and experience strategies, and maintaining a strategic throughline from planning to execution. The successful candidate will also be tasked with leading client and team engagement, and driving the growth of the company's engagement strategy capabilities. Candidates for the VP, Engagement Strategy position at the company should have a minimum of 10 years' experience in relevant disciplines, with a strong background in pharmaceutical, healthcare, or life sciences. The role requires a proven track record in leading complex engagement strategies, a deep understanding of HCP and patient journeys, and fluency in the strategic use of various engagement channels. The ideal candidate will have strong client leadership skills, experience in team management, and a working knowledge of pharmaceutical regulatory and compliance considerations. Preferred experience includes a background in both HCP and patient engagement, as well as practical experience with advanced engagement techniques and the development of engagement strategy capabilities.

Hiring Company

BGB Group