The Company is seeking a VP, Demand Generation to lead the transformation of its marketing efforts into a cohesive, high-performance demand engine. The successful candidate will be responsible for building and leading a Demand Center of Excellence that designs, executes, and continuously improves campaigns across various business units. This role is pivotal in driving the company's revenue, with a focus on setting and achieving lead and marketing-sourced pipeline targets. The VP will own the integrated campaign strategy, including account-based marketing for strategic accounts, and will be accountable for the channels and content that move buyers through the sales funnel. A key aspect of the role is cross-functional partnership, particularly with sales, to ensure alignment and orchestration of marketing and sales efforts. Applicants must have a minimum of 12 years' experience in B2B marketing, with at least 5 years in a leadership role focused on demand generation, campaigns, or ABM. The role requires a proven track record in building and managing a demand function that serves multiple business units, as well as deep experience in ABM, email and lifecycle marketing, webinars, and content strategy. The ideal candidate will have a strong working knowledge of marketing automation and CRM tools, and exceptional cross-functional leadership skills. A player-coach mindset is essential, with the ability to set strategy and be hands-on in execution. Experience in professional services, technology consulting, or enterprise software is highly valued, and familiarity with the marketing ecosystems of major technology companies is a plus.

Hiring Company

Argano