The Company is in search of a Senior Vice President to lead the launch of a new commercial business unit focused on providing digital media, audience intelligence, and measurement solutions to life science companies. The successful candidate will be responsible for transforming this concept into a scalable, revenue-generating business, defining the market strategy, shaping the initial solutions, and establishing client relationships. This hands-on leadership role requires an entrepreneurial executive with a strong background in healthcare media, pharmaceutical marketing, digital advertising, or related fields, and a proven track record in launching and scaling business units. Key responsibilities include developing the business strategy, defining the target market, and leading the commercial model and team development. Applicants for this role at the company should have a minimum of 8 years' senior leadership experience in relevant sectors, a deep understanding of digital audience activation, media buying, and data-driven marketing, and the ability to translate technical capabilities into customer value. The role demands a leader with strong financial acumen, experience in enterprise sales, and the ability to build and lead cross-functional teams. The ideal candidate will be comfortable in an entrepreneurial environment, with a focus on growth, and will be adept at creating and commercializing new offerings. A Bachelor's degree is required, and an advanced business or related degree is beneficial. The company offers a collaborative, team-oriented culture and the opportunity to work with an established, award-winning leader in HCP media and healthcare education.